We have been using Liana®Mailer for almost 6 months and have seen excellent results, with some campaigns achieving over 40% open rates — a significant improvement compared to our previous vendor. What we really appreciate is the user-friendly platform and the support and guidance provided by the dedicated account manager. We’re looking forward to seeing what’s next.
Data Fueled Marketing Powerhouse LianaAutomation
Unify your campaigns, automate customer journeys, and drive smarter decisions with LianaAutomation — the all-in-one platform designed to sync your marketing efforts and accelerate growth.
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Turn customer data into campaigns and campaigns into more data
With LianaAutomation, you can integrate customer data from multiple sources into your marketing automation platform and run effective omnichannel campaigns.
At the same time, your campaigns continuously generate new data, enriching your existing datasets for even better results.
- Integrate customer data from various sources into your marketing automation tool
- Segment audiences based on real-time behavior
- Personalize campaigns for specific customer segments
- Leverage campaign data to update and enhance customer profiles automatically
Build high-performing marketing campaigns
With a marketing automation tool, you can reach new customers and strengthen relationships with existing ones.
Use LianaAutomation to create data-driven campaigns that react to customer behavior in real time. As a customer journey builder, it enables you to seamlessly integrate multiple marketing channels, such as email automation, SMS, and WhatsApp.
You can also score leads based on their behavior and send automated notifications to sales teams about prospect activity.
Build high-performing marketing campaigns
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Email Automations
Send personalized emails exactly when your customers are ready to engage. -
Website Personalization
Deliver dynamic WordPress experiences and A/B test content to boost conversions. -
E-commerce Workflows
Recover abandoned carts, upsell smarter, and improve retention rates. -
Paid Advertising Integration
Optimize ad targeting by syncing your automation segments with paid campaigns. -
SMS & WhatsApp Messaging
Reach customers instantly with highly targeted, real-time updates.
A Frequently Asked Questions (FAQ)
1
What is marketing automation?
Marketing automation enables the automation of repetitive marketing actions, such as email messages, mobile app push notifications, or WhatsApp messages. With automation technology, you can gather and integrate data from other channels and utilize it in various marketing campaigns.
2
How to implement marketing automation?
Implementing marketing automation is easy with the right partner and platform. First, determine what are your goals and what you want to achieve with marketing automation to help you choose the right platform. With LianaAutomation, you don’t need to have the technical knowledge, and starting to use the tool is low effort – we will do the heavy lifting for you.
If you feel like you don’t know where and how to start, read our article to learn more about how to get started with marketing automation.
If you feel like you don’t know where and how to start, read our article to learn more about how to get started with marketing automation.
3
What are benefits of marketing automation?
Marketing automation, among other things, increases marketing efficiency and ROI, aids in targeting your marketing messages, and leveraging data from various sources. It improves customer experience, generates more leads, and overall, is a cost-effective marketing tool.
4
Why is marketing automation important?
Marketing automation is important for many reasons, as it offers multiple benefits to businesses looking to streamline their marketing efforts. Read our article to find out what marketers think are the most important benefits of marketing automation.
5
What are different types of marketing automation?
Marketing automation can be used for:
Sending automated print campaigns,
eCommerce automations,
Automating almost all event marketing from invitations to thank you letters,
Generating and nurturing leads,
Mobile app push notifications,
Onboarding automations, and
Automating WhatsApp messages.
Read our article to discover 5 ways to use marketing automation and how marketing automation can benefit your business.
Here from the decision makers themself
Collaborating with Liana Technologies on the development of www.henrikemppainen.com was a seamless experience from concept to launch. As a UAE-based creative agency, we were deeply impressed by their technical excellence, responsive communication, and deep understanding of storytelling-driven design. The result perfectly captures Henri Kemppainen’s world of illusion and performance — elegant, immersive, and flawlessly functional.